73. Joe Z. Henry - J. Henry & Sons

Joe Henry Jr. is back on the show. Joe shares the core values and fundamentals of J. Henry & Sons by explaining how their family farm transforms their hybrid corn into Bourbon. We also have a long conversation about how their company chose their contract distiller and hired consultants that match their principles as a family/distillery. And, finally, the last hour we discuss, ponder and brainstorm how whiskey collectives might save the craft whiskey industry during/after the pandemic.