76. Quarantine Chat with Jamie Duffy and Callum O'Donnell
Jamie Duffy and Callum O'Donnell sit back with Jake and Wilson to examine and evaluate the current condition of craft distilleries. They discuss how the public should recognize that craft distilleries are small business and need community support to stay afloat during the pandemic. They also highlight the necessity of using pivoting to social media, and the responsibility brands have to developing an honest perception of themselves online. Jamie and Wilson delve deep into the numbers of how craft distilleries are losing profits from the obvious points–of bars and restaurants closed–and off-trade suspending tastings, along with the longterm effects of distilleries transitioning into hand sanitizer operations.