133. Sunday Night Fights After Dark

After an epic @SundayNightFights between Sagamore Spirit and Union Horse Distilling Co., we jumped on Instagram Live with Chris and Mikey to record an After Dark edition. Yes, Mikey Pinstripes finally makes his debut to the podcast. This wide-ranging conversation includes; building a brand on the virtual platform, the advantages of relying on whiskey influencers versus retailers, and how sustainable single barrel programs can be to build a brand.