195. Pinhook Bourbon - Sean Josephs

Pinhook founder Sean Josephs returns. We discuss brand building with transparency and integrity, and how certain trends have dominated the whiskey industry, as of late, that may fall short of those two fundamentals. We also chat about the direction of craft and craftsmanship, along with the foundation of Pinhook beginning with an idea of blending whiskey but totally flipping on its head to follow a true path for Sean and his partners.