240. Sagamore Spirit
Assistant Distiller Ted Wolfe and Sales Director Brett Bauer are on the show, and they’re not here to just talk whiskey. Sagamore is launching a new Amaro. Ted explains the intricate process of developing the herbal liqueur, and Brett shares the market execution of launching the Amaro in a Black Manhattan campaign across the US. Ted also shares his experience of studying astrophysics to developing sustainable farming in Paraguay with the Peace Corps, then a decade working in storm water restoration, and finally, ending up in the distillery at Sagamore.