231. Industry Roundtable

Live from Warehouse Liquors in Chicago, IL, I’m joined by Callum, Eric Rosentreter and Zak Rye for a in-depth industry discussion on whiskey. We discuss the etiquette of whisky tastings; along with customer etiquette in retail stores and how to build a relationship with retailers. Eric and Zak also throw-in their two cents on how to get yourself banned from a bar/retail shop. We also ponder about building small whisky brands and the potential loss of value of single barrels.