234. Industry Roundtable

We’re back at Warehouse Liquors with Zak Rye, Eric Rosentreter and Chris Blatner. We continue our conversation on, “Are Single Barrels Dead?” Then we head into a variety of conversations: including; how to separate pure capitalism from creating a culture as a whiskey brand/retailer; the consequences when brands are purchased and their relationships with accounts, but also how more innovation comes with new money. Then we discuss the categories of consumers and how to build the perfect whiskey event.