278. Bowling For Jim Beam (Pins)

John Chesney of Slightly Toasted and Matthew Brown of La Crosse Distilling are back. John shares how his bar’s recent Pappy Van Winkle event revealed that the one percent of American whiskey drinkers are jaded by our overabundant amount of great American offerings. We also discuss how bars and retailers are surviving during the slow months of January and February; and how marketing departments of distilleries are in their “Bell-Bottom” phase.