286. The Beautiful and The Damned

Kevin, the founder of The Beautiful and The Damned, shares his adventurous decision to start a whiskey brand in 2023. He patiently approached building an American whiskey brand with quality of construction with sourced whiskey from MGP and steadily expanding in various markets across the country. We also discuss the economics of whiskey and the confidence and the intelligence it takes to construct a brand in the current climate of the industry.