J. Henry & Sons is a beloved brand on this podcast. We’ve had our dear friend Joe Henry, cofounder and son of the family-owned distillery, on multiple times, but, now, we get to hear from the matriarch. Cofounder Liz Henry (Joe’s mom) comes on live at Wisconsin Whiskey Fest. She shares how the distillery changed her life and her family, her experience working with Nancy Fraley, and how proud she is to represent her home, Wisconsin, inside of a whiskey bottle. And The Crystal King of Chicago Marty Duffy joins us.

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Susan Rosentreter of Samson & Surrey joins me live from the Wisconsin Whiskey Fest. We go over her 20 years in the industry, including her time running one of the greatest whiskey bars in Chicago, Fountainhead. We also chat about pride of developing/working with small whiskey brands and how they’re stacking up against big brands. And of course, we discuss the future of single barrels in America.

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We head back to see our friends in Wiscy City, USA. Nick Maas and his band of brothers, who operate Dancing Goat, share the updates of their distillery, including the expansion of their Presents Series. We also discuss the legacy of the DG, acquiring and leveraging distilleries, and brand building by “owning your backyard.” Towards the end, we forecast the future of small distilleries. We speculate on how they an maneuver through a crowded market and learning innovative opportunities to survive.

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Assistant Distiller Ted Wolfe and Sales Director Brett Bauer are on the show, and they’re not here to just talk whiskey. Sagamore is launching a new Amaro. Ted explains the intricate process of developing the herbal liqueur, and Brett shares the market execution of launching the Amaro in a Black Manhattan campaign across the US. Ted also shares his experience of studying astrophysics to developing sustainable farming in Paraguay with the Peace Corps, then a decade working in storm water restoration, and finally, ending up in the distillery at Sagamore.

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Chris Blatner, Steve Malloy, Eric Rosentreter and Wilson Torres join me for a roundtable discussion on a variety of topics. We primarily focus on the single barrel scene for small distilleries, and the overall growth of small distilleries. We discuss the approach of these distilleries discovering their identity while developing, in the moment, and following nontraditional routes to customers.

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Chris Blatner and Wilson Torres are back to reimagine the current state of Bourbon…and to drink a lot of Bourbon. We chat about the abundance of distillery collaborations with breweries, vineyards and even with other distilleries, and the longterm impact these collaborations will have on whiskey. We also discuss the recent purchases of small distilleries by larger spirits portfolios; revisioning the laws/guidelines of Bourbon; and Kentucky Bourbon Festival.

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My boss and Starward Whisky Founder David Vitale is back. Dave is moving back to Australia after building Starward in America during the past five years. We talk about the successful strategies of launching our whisky in The States, along with the struggles of building a relatively unknown brand, and the our future projections of our whisky—whisk(e)y, in general—in America.

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Callum is embarking on a new journey in New York, subsequently, a friend I love like a brother is leaving the podcast. Callum was a catalyst to continuing the podcast during covid and in low moments of my personal life when I questioned quitting the show. He inspired me to continue by bringing great guests, enthusiastic conversation and most importantly, love.

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Callum and I share our perspectives of the current state of the Bourbon industry. We discuss the future of exportation and how the next generations of drinkers will appreciate America’s Native Spirit.

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We’re back at Warehouse Liquors with Zak Rye, Eric Rosentreter and Chris Blatner. We continue our conversation on, “Are Single Barrels Dead?” Then we head into a variety of conversations: including; how to separate pure capitalism from creating a culture as a whiskey brand/retailer; the consequences when brands are purchased and their relationships with accounts, but also how more innovation comes with new money. Then we discuss the categories of consumers and how to build the perfect whiskey event.

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Are Single Barrels Dead? Good friends Chris Blatner and Wilson Torres join me for a conversation and debate if the heyday of whiskey single barrels is coming to an end in America.

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Buzzard’s Roost Founder and Master Blender Jason Brauner, along with Sales Manager Omar Elayan join the show to share the brand story of their whiskey. Jason also shares stories of opening Bourbon Bistro, 18 years ago, while being one of the first single barrel customers for many distilleries in Kentucky. He also shares Buzzard’s Roost intricate method of back engineering the barrel-aging process to produce this innovative whiskeys.

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Live from Warehouse Liquors in Chicago, IL, I’m joined by Callum, Eric Rosentreter and Zak Rye for a in-depth industry discussion on whiskey. We discuss the etiquette of whisky tastings; along with customer etiquette in retail stores and how to build a relationship with retailers. Eric and Zak also throw-in their two cents on how to get yourself banned from a bar/retail shop. We also ponder about building small whisky brands and the potential loss of value of single barrels.

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Our precious Matt Brown of Dancing Goat Distillery returns to the show. We discuss the over saturation of whiskey brands and the effects that has on the consumer; along with an in-depth conversation on distributor relations with whiskey brands. We also taste through some new whiskeys from DG and shares some laughs.

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I share a story… When my grandfather was laid to rest, and the first conversation my family and I had about him was his service. My uncles, my cousins and I passed around a bottle of Woodford Reserve, and as the bottle emptied, our hearts were grew more full from the pervasive memories of our hero.

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Chris Blatner and I select our second Pinhook Bourbon Single Barrel. This year’s Vertical Series hails from the Kentucky distillery’s eight-year-old stock of MGP barrels that the owners purchased years ago to begin their company. This year, Chris and I are selecting the barrel for Malloy’s Finest, and owner Steve Malloy sits down with us in his swanky office to taste through the three samples that Pinhook provided for us.

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Jake is joined by old friends Chris Blatner and Wilson Torres to celebrate National Bourbon Day. The guys discuss the ever-changing notion of how Bourbon is legally defined, yet evolving new subcategories of the Native Spirit. They sip on a Leopold Bros. Bourbon single barrel, a couple new Bardstown releases and the newest hot item from Penelope.

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Live from Delilah’s we celebrated World Whisky Day with our good friends from six distilleries from across the world. On Part 2, we get started with Eric Rosentreter of Old Elk, then we flip the script and Chris and Matt interview me about Starward Whisky (00:36:40). And to bring the house down, our spirit sherpa Nick Brady Maas of Dancing Goat closes the show (01:03:10). Listen to the personal stories of these distillery representatives and the history of their distilleries.

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Live from Delilah’s we celebrated World Whisky Day with our good friends from six distilleries from across the world. On Part 1, we chat with Mark Boyle of Pernod-Ricard about Red Breast 12 (06:25:00), followed by Lukas Vlasnik of Woody Creek (25:33:00) and with Joe Luna of Judson & Moore (01:18:58). Listen to the personal stories of these distillery representatives and the history of their distilleries.

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Live from my hotel room in Estes Park, CO, I discuss the life of whiskey ambassador from this lovely landscape. I talk about selling single barrels; and developing genuine, healthy relationships in the whiskey industry.

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